Brand history is just as important as brand promises. This also holds true for Ecommerce stores. Since there is a lot of competition in the market, you are not just fighting for a share in the wallet of the customer. Instead, you are also fighting for a share in their mind. Let’s face it. It is impossible for a person to remember all the brands they come across.
How do you ensure that you make the cut? How do you guarantee that despite being bombarded with various stimulus, yours is the online store that sticks in their mind? You do so by building an emotional connect with your audience. This is where storytelling comes in.
People love stories. They are able to recall them more than hardcore facts. By using the method to relay your site’s history, promise and product, you are likely to be remembered. Also, you are likely to be trusted.
Therefore, to build your Ecommerce brand, tell your story to your target audience. Begin from the start. Why did you come into existence and what do you stand for? Why should people trust you? What is it that you provide? Here, both functional and aspirational benefits should be included. Be as conversational as possible.